Getting to global: An evolutionary perspective of brand expansion in international markets

Journal of International Business Studies

Volumn 40, Issue 4, 2009, Pages 539-558

  Townsend, Janell D ^a   Yeniyurt, Sengun ^b   Talay, Mehmet Berk ^c  

^a OAKLAND UNIVERSITY   (United States)

^b RUTGERS UNIVERSITY   (United States)

^c HEC MONTRÉAL   (Canada)

Author keywords

Global brands; Global expansion; Globalization; Hazard rate models; Market entry

Indexed keywords

EID: 67649211165     PISSN: 00472506     EISSN: 14786990     Source Type: Journal    
DOI: 10.1057/jibs.2008.87     Document Type: Article

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