Cultural value, consumption value, and global brand image: A cross-national study

Psychology and Marketing

Volumn 26, Issue 8, 2009, Pages 714-735

  Park, Hye Jung ^a   Rabolt, Nancy J ^b  

^a Korea Polytechnic University   (South Korea)

^b SAN FRANCISCO STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 67949109640     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.20296     Document Type: Article

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