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Volumn 34, Issue 6, 2003, Pages 550-566

Manufacturer governance of foreign distributor relationships: Do relational norms enhance competitiveness in the export market?

Author keywords

Channel governance; Culture; Distribution channels; Export marketing; International marketing; Relational norms

Indexed keywords


EID: 0347599197     PISSN: 00472506     EISSN: None     Source Type: Journal    
DOI: 10.1057/palgrave.jibs.8400051     Document Type: Article
Times cited : (277)

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