International advertising strategy: The standardisation question in manager studies: Patterns in four decades of past research and directions for future knowledge advancement

International Marketing Review

Volumn 24, Issue 5, 2007, Pages 591-605

  Fastoso, Fernando ^a   Whitelock, Jeryl ^a  

^a BRADFORD UNIVERSITY SCHOOL OF MANAGEMENT   (United Kingdom)

Author keywords

Advertising; Advertising standards

Indexed keywords

EID: 34748893589     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651330710828004     Document Type: Review

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