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Volumn 72, Issue 5, 2008, Pages 69-83

Advertising to bilinguals: Does the language of advertising influence the nature of thoughts?

Author keywords

Advertising; Bilingualism; Consumer research; Information processing; Psycholinguistics

Indexed keywords


EID: 53549135792     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.72.5.69     Document Type: Article
Times cited : (93)

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