The organisation of integrated communications: Toward flexible integration

European Journal of Marketing

Volumn 42, Issue 3-4, 2008, Pages 423-452

  Christensen, Lars Thøger ^a   Firat, A Fuat ^b   Torp, Simon ^a  

^a UNIVERSITY OF SOUTHERN DENMARK   (Denmark)

^b UNIVERSITY OF TEXAS PAN AMERICAN   (United States)

Author keywords

Corporate communications; Flexible organizations; Integrated marketing communications

Indexed keywords

EID: 41649097556     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560810853002     Document Type: Article

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