"Where There is a Will . . .": Motivation as a Moderator of Language Processing by Bilingual Consumers

Psychology and Marketing

Volumn 19, Issue 7-8, 2002, Pages 573-593

  Luna, David ^a   Peracchio, Laura A ^b  

^a UNIVERSITY OF WISCONSIN WHITEWATER   (United States)

^b UNIVERSITY OF WISCONSIN MILWAUKEE   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0036292032     PISSN: 07426046     EISSN: None     Source Type: Journal    
DOI: 10.1002/mar.10026     Document Type: Article

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