Marketing strategy: An assessment of the state of the field and outlook P

Journal of the Academy of Marketing Science

Volumn 27, Issue 2, 1999, Pages 120-143

  Varadarajan, Rajan ^a   Jayachandran, Satish ^a  

^a TEXAS A AND M UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 22644450778     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1177/0092070399272002     Document Type: Article

References (5)

1. Abell, Derek F. 1980. Defining the Business: The Starting Point of Strategic Planning. Englewood Cliffs, NJ: Prentice Hall.
2. Achrol, Ravi S. 1991. "Evolution of the Marketing Organization: New Forms for Turbulent Environments." Journal of Marketing 55 (October): 77-93.
3. Anderson, James C., Hakan Hakansson, and Jan Johanson. 1994. "Dyadic Business Relationships Within a Network Context." Journal of Marketing 58 (October): 1-15.
4. Axelrod, R. 1984. "The Emergence of Cooperation Among Egoists." American Political Science Review 75:306-318.
5. Ayers, Doug, Robert Dahlstrom, and Steven J. Skinner. 1997. "An Exploratory Investigation of Organizational Antecedents to New Product Success." Journal of Marketing Research 34 (February): 107-116.