Corporate Branding for Start-ups: The Crucial Role of Entrepreneurs

Corporate Reputation Review

Volumn 8, Issue 2, 2005, Pages 121-135

  Rode, Verena ^a   Vallaster, Christine ^b  

^a Special Advisor at Atos Origin   (Belgium)

^b UNIVERSITY OF INNSBRUCK   (Austria)

Author keywords

advertising; brand; communications; corporate branding; Corporate branding; corporate identity; e communication; entrepreneurship; identity; image; intangibles; leadership; philanthropy; positioning; reputation; stakeholder; start ups

Indexed keywords

EID: 84949452995     PISSN: 13633589     EISSN: 14791889     Source Type: Journal    
DOI: 10.1057/palgrave.crr.1540244     Document Type: Article

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