Value-based marketing

Journal of Strategic Marketing

Volumn 8, Issue 4, 2000, Pages 299-311

  Doyle, Peter ^a  

^a UNIVERSITY OF WARWICK   (United Kingdom)

Author keywords

Marketing value; Shareholder value analysis; Strategy

Indexed keywords

EID: 0009789876     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/096525400446203     Document Type: Article

References (18)

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