The resource underpinnings of competitive positions

Journal of Strategic Marketing

Volumn 13, Issue 2, 2005, Pages 93-116

  Hooley, Graham ^a   Greenley, Gordon ^a  

^a ASTON UNIVERSITY   (United Kingdom)

Author keywords

Competitive positioning; Inimitability; Marketing resources

Indexed keywords

EID: 40449135089     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/09652540500082968     Document Type: Article

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