The adoption of strategic marketing and its contribution to the competitive success of New Zealand companies

Marketing Intelligence & Planning

Volumn 20, Issue 7, 2002, Pages 452-461

  Brooksbank, Roger ^a   Taylor, David ^a  

^a UNIVERSITY OF WAIKATO   (New Zealand)

Author keywords

Marketing strategy; New Zealand

Indexed keywords

EID: 84986173623     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500210450882     Document Type: Article

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