Brand management in small to medium-sized enterprises

Journal of Small Business Management

Volumn 46, Issue 1, 2008, Pages 27-45

  Berthon, Pierre ^a   Ewing, Michael T ^b   Napoli, Julie ^c,d  

^a BENTLEY COLLEGE   (United States)

^b MONASH UNIVERSITY   (Australia)

^c UNIVERSITY OF MELBOURNE   (Australia)

^d CURTIN UNIVERSITY   (Australia)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 37649012849     PISSN: 00472778     EISSN: 1540627X     Source Type: Journal    
DOI: 10.1111/j.1540-627X.2007.00229.x     Document Type: Article

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