Examining the cross-national applicability of multi-item, multi-dimensional measures using generalizability theory

Journal of International Business Studies

Volumn 37, Issue 4, 2006, Pages 469-483

  Durvasula, S ^a   Netemeyer, R G ^b   Andrews, J C ^c   Lysonski, S ^c  

^a MARQUETTE UNIVERSITY   (United States)

^b UNIVERSITY OF VIRGINIA   (United States)

^c MARQUETTE UNIVERSITY   (United States)

Author keywords

Cross cultural; Generalizability theory; Measurement; Scale validation

Indexed keywords

EID: 33746227344     PISSN: 00472506     EISSN: 14786990     Source Type: Journal    
DOI: 10.1057/palgrave.jibs.8400210     Document Type: Article

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