Assessing generalizability of scales used in cross-national research

International Journal of Research in Marketing

Volumn 20, Issue 3, 2003, Pages 287-295

  Sharma, Subhash ^a   Weathers, Danny ^b  

^a UNIVERSITY OF SOUTH CAROLINA   (United States)

^b LOUISIANA STATE UNIVERSITY   (United States)

Author keywords

Confirmatory factor analysis; Cross national research; Generalizability theory; Measurement equivalency; Scale development

Indexed keywords

EID: 0041512076     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0167-8116(03)00038-7     Document Type: Article

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