The link between offline brand attributes and corporate brand image in bookstores

Journal of Product and Brand Management

Volumn 17, Issue 3, 2008, Pages 175-187

  Da Silva, Rui Vinhas ^a   Syed Alwi, Sharifah Faridah ^b  

^a UNIVERSITY OF MANCHESTER   (United Kingdom)

^b UNIVERSITY OF MALAYA   (Malaysia)

Author keywords

Bookselling; Brand image; Corporate branding; Retailing; Shops

Indexed keywords

EID: 45349086667     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420810875098     Document Type: Article

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