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0030548125
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The behavioral consequences of service quality
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Zeithaml, V. A., Berry, L. L., & Parasuraman, A. (1996). The behavioral consequences of service quality. Journal of Marketing, 60, 31-46.
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(1996)
Journal of Marketing
, vol.60
, pp. 31-46
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Zeithaml, V.A.1
Berry, L.L.2
Parasuraman, A.3
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