Consumer Comfort in Service Relationships: Measurement and Importance

Journal of Service Research

Volumn 5, Issue 4, 2003, Pages 316-332

  Spake, Deborah F ^a   Beatty, Sharon E ^a   Brockman, Beverly K ^b   Crutchfield, Tammy Neal ^c  

^a UNIVERSITY OF SOUTH ALABAMA   (United States)

^b UNIVERSITY OF TENNESSEE AT CHATTANOOGA   (United States)

^c MERCER UNIVERSITY   (United States)

Author keywords

affective commitment; continuance commitment; customer commitment; customer loyalty; customer relationship management; service marketing

Indexed keywords

EID: 85032069426     PISSN: 10946705     EISSN: 15527379     Source Type: Journal    
DOI: 10.1177/1094670503005004004     Document Type: Article

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