Enhancing marketing theory in academic research

Journal of the Academy of Marketing Science

Volumn 34, Issue 4, 2006, Pages 477-480

  Stewart, David W ^a   Zinkhan, George M ^b  

^a UNIVERSITY OF SOUTHERN CALIFORNIA   (United States)

^b UNIVERSITY OF GEORGIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33748465148     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1177/0092070306291975     Document Type: Review

References (12)

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5. Martineau, Pierre. 1957. Motivation in Advertising. New York: McGraw-Hill.
6. Secord, Paul. 1983. "Explanation in the Social Sciences and in Life Situations." Paper presented at the University of Chicago Conference on Potentialities of Knowledge in the Social Sciences, September, Philadelphia.
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8. Sutton, Robert I. and Barry M. Staw. 1995. "What Theory Is Not." Administrative Science Quarterly 40 (3). 371-384.
9. Weick, Karl E. 1989. "Theory Construction as Disciplined Imagination. Academy of Management Review 14: 516-531.
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12. Zinkhan, George M., Martin Roth, and Mary Jane Saxton. 1992. "Knowledge Development and Scientific Status in Consumer Behavior Research: A Social Exchange Perspective." Journal of Consumer Research 18 (September). 282-291.