An investigation into the association pattern technique as a quantitative approach to measuring means-end chains

International Journal of Research in Marketing

Volumn 15, Issue 1, 1998, Pages 37-50

  Ter Hofstede, Frenkel ^a,b   Audenaert, Anke ^c   Steenkamp, Jan Benedict E M ^a,d   Wedel, Michel ^b  

^a WAGENINGEN UNIVERSITY   (Netherlands)

^b UNIVERSITY OF GRONINGEN   (Netherlands)

^c UNILEVER RESEARCH   (United Kingdom)

^d UNIVERSITY OF LEUVEN   (Belgium)

Author keywords

Conditional independence; Convergent validity; Laddering; Measurement

Indexed keywords

EID: 0031990188     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0167-8116(97)00029-3     Document Type: Article

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