The strategic value of crm: A technology adoption perspective

Journal of Strategic Marketing

Volumn 15, Issue 5, 2007, Pages 421-439

  Richard, James E ^a   Thirkell, Peter C ^a   Huff, Sid L ^a  

^a VICTORIA UNIVERSITY OF WELLINGTON   (New Zealand)

Author keywords

Conceptual model; Customer relationship management (CRM); Information technology; Relationship performance; Relationship strength

Indexed keywords

EID: 54049105908     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/09652540701726793     Document Type: Article

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