Developing a better measure of market orientation

European Journal of Marketing

Volumn 32, Issue 9-10, 1998, Pages 884-903

  Gray, Brendan ^a   Matear, Sheelagh ^a   Boshoff, Christo ^a   Matheson, Phil ^a  

^a UNIVERSITY OF OTAGO   (New Zealand)

Author keywords

Market orientation; Marketing concepts; Marketing management; New Zealand; Organizational performance; Performance measurement

Indexed keywords

EID: 0000837846     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090569810232327     Document Type: Article

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