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0001603414
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The role of trust and co-operation in marketing channels: A preliminary study
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Young, C. Louise and Ian F. Wilkinson (1989), "The Role of Trust and Co-Operation in Marketing Channels: A Preliminary Study," European Journal of Marketing, 23 (2), 109-21.
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(1989)
European Journal of Marketing
, vol.23
, Issue.2
, pp. 109-121
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Young, C.L.1
Wilkinson, I.F.2
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