Market orientation and customer satisfaction: Evidence from British machine tool industry

Industrial Marketing Management

Volumn 33, Issue 2, 2004, Pages 135-144

  Singh, Satyendra ^a   Ranchhod, Ashok ^b  

^a UNIVERSITY OF WINNIPEG   (Canada)

^b SOUTHAMPTON SOLENT UNIVERSITY   (United Kingdom)

Author keywords

Business performance; Competitor orientation; Customer orientation; Customer satisfaction; Market orientation

Indexed keywords

EID: 0347753270     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0019-8501(03)00056-7     Document Type: Article

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