Relationship marketing theory in practice: A case study

Journal of Business Research

Volumn 39, Issue 1, 1997, Pages 23-31

  Lewin, Jeffrey E ^a   Johnston, Wesley J ^b  

^a GEORGIA STATE UNIVERSITY   (United States)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0031138960     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0148-2963(96)00152-X     Document Type: Article

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