Customer strategy: Observations from the trenches

Journal of Marketing

Volumn 69, Issue 4, 2005, Pages 262-263

  Rogers, Martha ^a,b  

^a Peppers and Rogers Group   (United States)

^b DUKE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 27144558680     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.2005.69.4.262     Document Type: Article

References (2)

1. Peppers, Don and Martha Rogers (1993), The One to One Future. New York: Currency Doubleday.
2. _ and _(2005), Return on Customer: Creating Maximum Value from Your Scarcest Resource. New York: Currency Doubleday.