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Volumn 5, Issue 1, 2000, Pages 5-12

The corporate communication system of managing

Author keywords

Business strategy; Corporate communication; Corporate culture; Strategic management

Indexed keywords


EID: 84986120021     PISSN: 13563289     EISSN: None     Source Type: Journal    
DOI: 10.1108/13563280010317523     Document Type: Article
Times cited : (17)

References (28)
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  • 2
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    • Toward a concept of domesticated markets
    • Fall
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    • Arndt, J.1
  • 3
    • 84970199869 scopus 로고
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    • (1978) American Behavioural Scientist , vol.21 , Issue.4 , pp. 535-556
    • Bagozzi, R.P.1
  • 9
    • 0042116981 scopus 로고
    • Paradigms for marketing theory
    • in Sheth, J. (Ed.), JAI Press, Greenwich, CT. Vol. 3
    • Carman, J.M. (1980), “Paradigms for marketing theory”, in Sheth, J. (Ed.), Research in Marketing, Vol. 3, JAI Press, Greenwich, CT.
    • (1980) Research in Marketing
    • Carman, J.M.1
  • 11
    • 0002370333 scopus 로고
    • Marketing theory with a strategic orientation
    • Fall
    • Day, G.S. and Wensley, R. (1983), “Marketing theory with a strategic orientation”, Journal of Marketing, Vol. 47, Fall, pp. 79-89.
    • (1983) Journal of Marketing , vol.47 , pp. 79-89
    • Day, G.S.1    Wensley, R.2
  • 18
    • 84986129177 scopus 로고
    • Marketing-orientation revisited: the crucial role of part-time marketers
    • Gummesson, E. (1991), “Marketing-orientation revisited: the crucial role of part-time marketers”, European Journal of Marketing, Vol. 25 No. 2, pp. 60-75.
    • (1991) European Journal of Marketing , vol.25 , Issue.2 , pp. 60-75
    • Gummesson, E.1
  • 20
    • 84919685223 scopus 로고
    • Balancing corporate power: a new federalist paper
    • in Handy, C., Hutchinson, London
    • Handy, C. (1995), “Balancing corporate power: a new federalist paper”, in Handy, C., Beyond Certainty: The Changing Worlds of Organisations, Hutchinson, London, pp. 33-56.
    • (1995) Beyond Certainty: The Changing Worlds of Organisations , pp. 33-56
    • Handy, C.1
  • 26
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    • The Royal Society of the Encouragement of Arts, Manufactures and Commerce, London, ISBN 0 901469 24 6.
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    • (1995) Tomorrow's Company: The Role of Business in a Changing World
  • 27
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    • Research in Marketing Series, London Business School, London, July.
    • Simmonds, K. (1982), Marketing as Innovation, Research in Marketing Series, London Business School, London, July.
    • (1982) Marketing as Innovation
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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.