A reflective approach to uncovering actual identity

European Journal of Marketing

Volumn 40, Issue 7-8, 2006, Pages 886-901

  Brønn, Peggy Simcic ^a   Engell, Andreas ^b   Martinsen, Hvard ^b  

^a BI NORWEGIAN BUSINESS SCHOOL   (Norway)

^b Martin Fidem   (Norway)

Author keywords

Core beliefs; Corporate communications; Corporate identity; Corporate image; Norway; Work psychology

Indexed keywords

EID: 33745805547     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560610670043     Document Type: Review

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