Corporate communication: A powerful tool for stating corporate missions

Corporate Communications: An International Journal

Volumn 6, Issue 3, 2001, Pages 131-137

  Yamauchi, Kiyoshi ^a  

^a KANAGAWA UNIVERSITY   (Japan)

Author keywords

Corporate communication; Overseas trade; Stakeholders; Surveys

Indexed keywords

EID: 84986065182     PISSN: 13563289     EISSN: None     Source Type: Journal    
DOI: 10.1108/EUM0000000005736     Document Type: Review

References (12)

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12. Yamauchi, K. (1999), “Nihon kigyo no gurobaru senryaku no yukosei ni kansuru kenkyu” (“Research on the effectiveness of Japanese corporations’ global strategies”), unpublished.