Qualitative research in marketing: Road-map for a wilderness of complexityand unpredictability

European Journal of Marketing

Volumn 39, Issue 3-4 SPEC. ISS., 2005, Pages 309-327

  Gummesson, Evert ^a  

^a STOCKHOLM UNIVERSITY   (Sweden)

Author keywords

Marketing theory; Qualitative research

Indexed keywords

EID: 18844447753     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560510581791     Document Type: Review

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