Measuring visual identity: A multi-construct study

Corporate Communications: An International Journal

Volumn 6, Issue 1, 2001, Pages 36-42

  Melewar, T C ^a  

^a UNIVERSITY OF WARWICK   (United Kingdom)

Author keywords

Corporate communications; Corporate identity; International marketing; Marketing communications

Indexed keywords

EID: 2342466212     PISSN: 13563289     EISSN: None     Source Type: Journal    
DOI: 10.1108/13563280110381206     Document Type: Article

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