Corporate identity strategy: Empirical analyses of major ASEAN corporations

Corporate Communications: An International Journal

Volumn 6, Issue 3, 2001, Pages 137-144

  Foo, Check Teck ^a   Lowe, Andy ^b   Foo, Check Tong ^c  

^a NANYANG TECHNOLOGICAL UNIVERSITY   (Singapore)

^b UNIVERSITY OF STRATHCLYDE   (United Kingdom)

^c OM Consulting   (Singapore)

Author keywords

Corporate identity; Strategic planning; Surveys

Indexed keywords

EID: 84986031661     PISSN: 13563289     EISSN: None     Source Type: Journal    
DOI: 10.1108/EUM0000000005737     Document Type: Review

References (12)

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11. van Riel, C.B.M. and Balmer, J.M.T. (1997), “Corporate identity: the concept, its measurement and management”, European Journal of Marketing, Vol. 31 No. 5/6, pp. 340-55.
12. Wilkinson, A. and Balmer, J.M.T. (1996), “Corporate and generic identities: lessons from the co-operative bank”, International Journal of Bank Marketing, Vol. 14 No. 4, pp. 22-35.