Shopping online? The role of imagination and gender

European Journal of Marketing

Volumn 53, Issue 12, 2019, Pages 2604-2628

  Mann, Manveer K ^a   Liu Thompkins, Yuping ^b  

^a MONTCLAIR STATE UNIVERSITY   (United States)

^b OLD DOMINION UNIVERSITY   (United States)

Author keywords

Behavior; E commerce internet retailing; Fashion; Imagination; Mental simulation; Retail consumer behavior

Indexed keywords

EID: 85075391996     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/EJM-04-2018-0226     Document Type: Article

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