The effectiveness of print advertising stimuli in evoking elaborate consumption visions for potential travelers

Journal of Travel Research

Volumn 46, Issue 1, 2007, Pages 24-34

  Walters, Gabrielle ^a   Sparks, Beverley ^b   Herington, Carmel ^a  

^a GRIFFITH UNIVERSITY   (Australia)

^b GRIFFITH UNIVERSITY   (Australia)

Author keywords

Advertising; Consumer decision making; Consumption vision; External stimuli; Mental imagery

Indexed keywords

ADVERTISING; DECISION MAKING; FACTOR ANALYSIS; THEORETICAL STUDY; TOURISM MARKET; TOURIST DESTINATION;

EID: 34547760416     PISSN: 00472875     EISSN: 15526763     Source Type: Journal    
DOI: 10.1177/0047287507302376     Document Type: Article

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