Mental simulation and category knowledge affect really new product evaluation through transportation

Journal of Experimental Psychology: Applied

Volumn 24, Issue 2, 2018, Pages 145-158

  Nielsen, Jesper H ^a   Escalas, Jennifer Edson ^b   Hoeffler, Steve ^b  

^a UNIVERSITY OF ARIZONA   (United States)

^b VANDERBILT UNIVERSITY   (United States)

Author keywords

Expertise; Innovation; Narrative transportation; Persuasion; Really new products

Indexed keywords

ADULT; ATTENTION; COGNITION; CONSUMER ATTITUDE; FEMALE; HUMAN; IMAGINATION; KNOWLEDGE; MALE; PHYSIOLOGY; VERBAL COMMUNICATION; YOUNG ADULT;

ADULT; ATTENTION; COGNITION; CONSUMER BEHAVIOR; FEMALE; HUMANS; IMAGINATION; KNOWLEDGE; MALE; NARRATION; YOUNG ADULT;

EID: 85048244117     PISSN: 1076898X     EISSN: None     Source Type: Journal    
DOI: 10.1037/xap0000169     Document Type: Article

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