User experience in personalized online shopping: a fuzzy-set analysis

European Journal of Marketing

Volumn 52, Issue 7-8, 2018, Pages 1679-1703

  Pappas, Ilias O ^a  

^a NORWEGIAN UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Norway)

Author keywords

Consumer behaviour; E commerce; Emotions; Fuzzy set qualitative comparative analysis (fsQCA); Privacy; Trust

Indexed keywords

EID: 85048197968     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/EJM-10-2017-0707     Document Type: Article

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