Why Narrative Ads Work: An Integrated Process Explanation

Journal of Advertising

Volumn 46, Issue 2, 2017, Pages 283-296

  Ratneshwar, S ^b   Thorson, Esther ^c  

^a Anna)   (United States)

^b UNIVERSITY OF MISSOURI   (United States)

^c MICHIGAN STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 85009775881     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.2016.1268984     Document Type: Article

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