The role of imagination-focused visualization on new product evaluation

Journal of Marketing Research

Volumn 46, Issue 1, 2009, Pages 46-55

  Zhao, Min ^a   Hoeffler, Steve ^b   Dahl, Darren W ^c  

^a UNIVERSITY OF TORONTO   (Canada)

^b VANDERBILT UNIVERSITY   (United States)

^c UNIVERSITY OF BRITISH COLUMBIA   (Canada)

Author keywords

Imagination; Mental simulation; New product adoption; Visualization

Indexed keywords

EID: 60349104054     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.46.1.46     Document Type: Article

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