Imagine yourself being healthy: The mental simulation effect of advertisements on healthy menu promotion

International Journal of Hospitality Management

Volumn 53, Issue , 2016, Pages 81-93

  Jeong, EunHa ^a   Jang, SooCheong ^b  

^a IOWA STATE UNIVERSITY   (United States)

^b PURDUE UNIVERSITY   (United States)

Author keywords

Advertisement; Healthy menu promotion; Mental simulation; Nutrition information strength; Restaurant brand image

Indexed keywords

EID: 84955099849     PISSN: 02784319     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijhm.2015.11.005     Document Type: Article

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