Imagining yourself in the scene: The interactive effects of goal-driven self-imagery and visual perspectives on consumer behavior

Journal of Consumer Research

Volumn 41, Issue 2, 2014, Pages 418-435

  Jiang, Yuwei ^a   Adaval, Rashmi ^b   Steinhart, Yael ^c   Wyer Jr , Robert S ^d  

^a HONG KONG POLYTECHNIC UNIVERSITY   (Hong Kong)

^b HONG KONG UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Hong Kong)

^c TEL AVIV UNIVERSITY   (Israel)

^d CHINESE UNIVERSITY OF HONG KONG   (Hong Kong)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84904176928     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/676966     Document Type: Article

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