Non-recognition of print advertising: Emotion arousal and gender effects

Journal of Marketing Communications

Volumn 13, Issue 1, 2007, Pages 39-57

  Baird, Thomas R ^a   Wahlers, Russell G ^a   Cooper, Crystal K ^b  

^a BALL STATE UNIVERSITY   (United States)

^b Department of Marketing and Management ^*

Author keywords

Advertising; Emotion arousal; Gender; Memory; Recognition

Indexed keywords

EID: 33847025275     PISSN: 13527266     EISSN: 14664445     Source Type: Journal    
DOI: 10.1080/13527260600942616     Document Type: Article

References (29)

1. Ambler, T. & Burne, T. (1999) The impact of affect on memory of advertising, Journal of Advertising Research, 39(2), pp. 25-34.
2. Anderson, J. R. (1976) Language, Memory, and Thought (Hillsdale, NJ: J. L. Erlbaum Associates).
3. Babin, L. A. & Burns, A. C. (1997) Effects of print ad pictures and copy containing instructions to imagine on mental imagery that mediates attitudes, Journal of Advertising, 26(3), pp. 33-34.
4. Batra, R. & Ray, M. L. (1986) Affective responses mediating acceptance of advertising, Journal of Consumer Research, 13(2), p. 234.
5. Burke, M. C. & Edell, J. A. (1989) The impact of feelings on ad-based affect and cognition, Journal of Marketing Research, 26(1), pp. 69-80.
6. Cafferata, P. & Tybout, A. M. (1989) Cognitive and Affective Responses to Advertising (Lexington: D. C. Heath and Company).
7. Cahill, L. B. et al. (1996) Amygdala activity at encoding correlated with long-term, free recall of emotional information, Proceedings of the National Academy of Sciences of the United States of America, 93(15), p. 8016.
8. Canli, T. et al. (2002) Sex differences in the neural basis of emotional memories, Proceedings of the National Academy of Sciences, 99(16), pp. 10789.
9. Canli, T. et al. (2000) Event-related activation in the human amygdala associates with later memory for individual emotional experience, The Journal of Neuroscience, 20:RC99, pp. 1-5.
10. Consoli, J. (2004) Coen: 2005 ad spending to rise 6.4% to $280.6 Billion, MediaWeek, 14, p. 6.
11. Du Plessis, E. (1994) Recognition versus recall, Journal of Advertising Research, 34(3), pp. 75-90.
12. Du Plessis, E. (2005) The Advertised Mind (London: Millward Brown).
13. Edell, J. A. & Burke, M. C. (1987) The power of feelings in understanding advertising effects, Journal of Consumer Research, 14(3), p. 421.
14. Edell, J. A. & Staelin, R. (1983) The information processing of pictures in print advertisements, Journal of Consumer Research, 10(1), p. 45.
15. Friestad, M. & Thorson, E. (1986) Emotion-eliciting advertising: effects on long term memory and judgment, Advances in Consumer Research, 13(1), p. 111.
16. Geuens, M. & De Pelsmacker, P. (1998) Feelings evoked by warm, erotic, humorous or non-emotional print advertisements for alcoholic beveragesf, Academy of Marketing Science Review Online, 98(1).
17. Hecker, S. & Stewart D. W. (1988) Nonverbal Communications in Advertising (Lexington, MA: D. C. Heath and Company).
18. Houston, M. J. et al. (1987) Picture-word consistency and elaborative processing of advertisements, Journal of Marketing Research, 24(4), pp. 359-369.
19. Malaviya, P. et al. (2001) Human participants - respondents and researchers, Journal of Consumer Psychology, 10(1/2), pp. 115-121.
20. Peterson, R. A. et al. (1986) The Role of Affect in Consumer Behavior (Lexington, MA: Lexington Press).
21. Peterson, R. A. (2003) Oz: argumentation absurdum?, Marketing Research, 15(2), pp. 47-48.
22. Rossiter, J. R. & Silberstein, R. B. (2001) Brain-imaging detection of visual scene encoding in long-term memory for TV commercials, Journal of Advertising Research, 41(2), pp. 13-21.
23. Rossiter, J. R. et al. (2001) So What? A rejoinder to the reply by crites and aikman-eckenrode to Rossiter et al. (2001), Journal of Advertising Research, 41(3), p. 59.
24. Shapiro, S. & Krishnan, H. S. (2001) Memory-based measures for assessing advertising effects: a comparison of explicit and implicit memory effects, Journal of Advertising, 30(3), pp. 1-13.
25. Solomon, M. R. (2002) Consumer Behavior: Buying, Having, and Being, 5th edn (Upper Saddle River, NJ: Prentice Hall).
26. Stayman, D. M. et al. (1989) The incidence of commercial types broadcast in prime time: 1976-1986, Journal of Advertising Research, 29(3), pp. 26-33.
27. Unnava, H. R. & Burnkrant, R. E. (1991) An imagery-processing view of the role of pictures in print advertisements, Journal of Marketing Research, 28(2), pp. 226-231.
28. Williams, P. (2003) The Impact of Emotional Advertising Appeals on Consumer Implicit and Explicit Memory: An Accessibility/Diagnosticity Perspective (Philadelphia, PA: University of Pennsylvania Wharton School of Business).
29. Zielske, H. A. (1982) Does day-after recall penalize 'feeling' ads?, Journal of Advertising Research, 22(1), p. 19.