Communicating with the sexes: Male and female responses to print advertisements

Journal of Advertising

Volumn 33, Issue 3, 2004, Pages 51-62

  Putrevu, Sanjay ^a  

^a Bryant College   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 7444237724     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.2004.10639168     Document Type: Article

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