Optimal visualization aids and temporal framing for new products

Journal of Consumer Research

Volumn 41, Issue 4, 2014, Pages 1137-1151

  Zhao, Min ^a   Dahl, Darren W ^b   Hoeffler, Steve ^c  

^a UNIVERSITY OF TORONTO   (Canada)

^b UNIVERSITY OF BRITISH COLUMBIA   (Canada)

^c VANDERBILT UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84928236078     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/678485     Document Type: Article

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