Changing the influence of portion size on consumer behavior via imagined consumption

Journal of Business Research

Volumn 75, Issue , 2017, Pages 240-248

  Petit, Olivia ^a,b   Spence, Charles ^c   Velasco, Carlos ^c,d   Woods, Andy T ^c   Cheok, Adrian D ^a  

^a Imagineering Institute   (Malaysia)

^b OMNES Education   (France)

^c UNIVERSITY OF OXFORD   (United Kingdom)

^d BI NORWEGIAN BUSINESS SCHOOL   (Norway)

Author keywords

Eating simulations; Food consumption; Obesity; Packaging; Portion size; Social marketing

Indexed keywords

EID: 85008479764     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2016.07.021     Document Type: Article

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