What drives Gen Y loyalty? Understanding the mediated moderating roles of switching costs and alternative attractiveness in the value-satisfaction-loyalty chain

Journal of Retailing and Consumer Services

Volumn 36, Issue , 2017, Pages 124-136

  Chuah, Stephanie Hui Wen ^a   Marimuthu, Malliga ^b   Kandampully, Jay ^c   Bilgihan, Anil ^d  

^a SCHOOL OF PHYSICS   (Malaysia)

^b CHARLES DARWIN UNIVERSITY   (Australia)

^c OHIO STATE UNIVERSITY   (United States)

^d FLORIDA ATLANTIC UNIVERSITY   (United States)

Author keywords

Alternative attractiveness; Customer loyalty; Customer satisfaction; Generation Y; Mobile technologies; Perceived value; Switching costs

Indexed keywords

CONSUMPTION BEHAVIOR; COST ANALYSIS; INTERNET; MOBILE PHONE;

EID: 85011656459     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretconser.2017.01.010     Document Type: Article

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