Retail loyalty programs in Malaysia: the relationship of equity, value, satisfaction, trust, and loyalty among cardholders;Mažmeninės prekybos lojalumo programos malaizijoje: Nuosavas kapitalas, vertė, pasiteṅkinimas, pasitikejimas ir lojalumas

Journal of Business Economics and Management

Volumn 12, Issue 2, 2011, Pages 332-352

  Omar, Nor Asiah ^a   Alam, Syed Shah ^a   Aziz, Norzalita Abdul ^a   Nazri, Muhamad Azrin ^b  

^a UNIVERSITI KEBANGSAAN MALAYSIA   (Malaysia)

^b Asia Pacific Institute of Technology   (Malaysia)

Author keywords

Loyalty program; Malaysia; Perceived equity; Perceived value; Retail; Satisfaction; Store loyalty; Trust

Indexed keywords

EID: 80054890975     PISSN: 16111699     EISSN: 20294433     Source Type: Journal    
DOI: 10.3846/16111699.2011.573297     Document Type: Article

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