How do you measure what you can't define?: The current state of loyalty measurement and management

Journal of Service Management

Volumn 24, Issue 4, 2013, Pages 356-381

  Aksoy, Lerzan ^a  

^a FORDHAM UNIVERSITY   (United States)

Author keywords

Customer loyalty; Customer satisfaction; Information usage; Recommend intent; Share of wallet

Indexed keywords

EID: 84880830871     PISSN: 17575818     EISSN: None     Source Type: Journal    
DOI: 10.1108/JOSM-01-2013-0018     Document Type: Article

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