Online users' switching costs: Their nature and formation

Information Systems Research

Volumn 23, Issue 1, 2012, Pages 197-213

  Ray, Soumya ^a   Kim, Sung S ^b   Morris, James G ^b  

^a NATIONAL TSING HUA UNIVERSITY   (Taiwan)

^b UNIVERSITY OF WISCONSIN MADISON   (United States)

Author keywords

Online consumer behavior; Partial least squares; Structural equation modeling; Survey data; Switching costs

Indexed keywords

EID: 84865095089     PISSN: 10477047     EISSN: 15265536     Source Type: Journal    
DOI: 10.1287/isre.1100.0340     Document Type: Article

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