Customer segmentation using unobserved heterogeneity in the perceived-value-loyalty-intentions link

Journal of Business Research

Volumn 67, Issue 5, 2014, Pages 974-982

  Floh, Arne ^a   Zauner, Alexander ^b,c   Koller, Monika ^c   Rusch, Thomas ^c  

^a UNIVERSITY OF SURREY   (United Kingdom)

^b Marketmind GmbH   (Austria)

^c VIENNA UNIVERSITY OF ECONOMICS AND BUSINESS   (Austria)

Author keywords

Customer segmentation; Finite mixture modeling; Perceived value; Unobserved heterogeneity

Indexed keywords

EID: 84894250311     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2013.08.003     Document Type: Article

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