Perceived value and customer loyalty in financial services

Service Industries Journal

Volumn 29, Issue 6, 2009, Pages 775-789

  Roig, Juan Carlos Fandos ^a   García, Javier Sánchez ^a   Tena, Miguel Ángel Moliner ^a  

^a UNIVERSITAT JAUME I   (Spain)

Author keywords

Banking services; Loyalty; Perceived value; Relationship marketing; Satisfaction

Indexed keywords

BANKING; CONSUMPTION BEHAVIOR; FINANCIAL MARKET; FINANCIAL SERVICES; SERVICE SECTOR; SURVEY;

EID: 70449590235     PISSN: 02642069     EISSN: 17439507     Source Type: Journal    
DOI: 10.1080/02642060902749286     Document Type: Article

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